Find your next
sales conversation.
Right-fit accounts, buying signals and verified contacts.
Explore lead generationFILIPINO EXPERTISE. GLOBAL AMBITION.
Your Filipino
GTM engineer.
I’m Jonathan, a Filipino GTM engineer in Vietnam. I connect lead generation, outbound and reporting to build a clearer path to revenue.
You built a good product. Let’s get it to the right buyers.
Available for remote work.8 AM–9 PM Vietnam time · UTC+7
THE GTM STACK / WORKING AS ONE
Sales Nav
Apollo
Clay
Apify
PlusVibe
HeyReach
n8n
GoHighLevel
GA4
Looker Studio
Tag Manager
Supabase
01 Intelligence
Find the right accounts
Sales Nav
Apollo
Clay
Apify
02 Activation
Start useful conversations
PlusVibe
HeyReach
n8n
GoHighLevel
03 Measurement
Learn what moves pipeline
GA4
Looker Studio
Tag Manager
Supabase
HUMAN-LED ORCHESTRATION
Codex+
Claude
● Strategy · review · direction
Codex+ClaudeBetter-fit pipeline ↗
EXAMPLE TOOLCHAIN · ADAPTED TO YOUR STACK
A little strategy.
A lot of getting it done.
TRUSTED BY CLIENT TEAMSEnergy · events · training · travel
- StratEnergy
- PYROWORKS
- efoil republicBORACAY
- IDO Solution
- JOEY F YAPTRAINING SERVICES
02 / HOW I HELP
Affordable GTM engineering.
Built around your growth.
The right work, connected into one practical system.
Find your next
Put your outbound
in working order.
Connect email, LinkedIn, CRM and follow-up.
Explore GTM engineeringMake the picture
easier to see.
Dashboards that connect activity, pipeline and outcomes.
Explore reporting & automation
CURIOUS BY NATURE · BUILT FOR GROWTHFROM DIGITAL TO GTM
Good growth work starts with curiosity—and gets better when the system behind it is clear.
NEED A WIDER VIEW?
I also help with SEO audits, website improvements and digital marketing.
Tell me what you needA SYSTEM YOUR TEAM CAN OWN
Build. Operate.
Transfer.
I set it up, run it with your team, then hand over the playbook.
Configure the system
Tools, data and workflows.
Run it together
Test, learn and improve.
Hand over ownership
Playbooks and team training.
Built in your accounts. Documented from day one.
Talk through a handoverTHE CONNECTED GTM SYSTEM
From a signal.
To a conversation.
To revenue.
The tools are only the beginning. Here’s how I connect the work that brings your next customer closer.
01 / 05MY WORK / TARGETING
Find the right fit.
Define your ideal customer. Find the accounts and buying signals that give us a good reason to reach out.
Sales NavigatorApolloApify
A PROSPECT’S JOURNEYILLUSTRATIVE
EXPLORE THE PROCESS
EXAMPLE ACCOUNTA high-value B2B prospect
Right account.
A fit for your offer. A reason to talk.
Learn. Refine. Repeat. Results feed the next cycle.
I build and operate the GTM system. Your sales team closes the deal. This illustration shows the process, not a revenue forecast.
A COST-AWARE PROSPECTING WATERFALL
Use the lowest-cost path that works.
Start with what you already have. Pay only to fill a real gap, and stop as soon as a contact is usable.
-
01NARROW THE SEARCH
Choose the right accounts.
Define the companies, roles and signals that give outreach a reason to happen.
First outputA focused target list -
02USE WHAT YOU HAVE
Check current data first.
Reuse your CRM and existing subscriptions before buying new records or credits.
Spend guardNo duplicate lookups -
03FILL ONLY GAPS
Fall through on missing data.
Apollo → TryKitt → Icypeas → Prospeo
Stop ruleStop at the first usable match -
04VERIFY ONCE
Check only send-ready leads.
Use preverified data when available. Otherwise choose one verifier for the final shortlist.
One checkMillionVerifier or BillionVerify -
05SCALE ON SIGNAL
Start with a relevant cohort.
Send through the current setup, track interested replies and hand them to sales.
Useful outputInterested opportunities
A practical method, not a fixed price or guaranteed result. Tool costs and data coverage depend on your market, plan and current stack.
05 / THE STACK
The right tools.
Working as one.
45 tools, grouped by stage. I use what fits your stack.
01
Find right-fit accounts
Research companies, roles and buying signals.
- LinkedIn Sales NavigatorResearch
VayneSignals- ApifyResearch
ExploriumCompany data
Ocean.ioLookalike accounts
AI ArkB2B data- ApolloProspecting
TavilyAI web research
Brave SearchWeb research- Brave AnswerAI search answers
02
Enrich & verify
Fill missing contact fields and check send readiness.
Kitt AI (TryKitt)Enrichment
IcypeasEnrichment
ProspeoEnrichment
RocketReachContact data
Hunter.ioEmail finding- ClayData enrichment
BetterContactWaterfall enrichment
FinalScoutContact finding
CheapVerifierVerification
BillionVerifyVerification
MillionVerifierVerification
03
Start conversations
Coordinate thoughtful follow-up and sales handoffs.
- PlusVibeEmail outreach
- HeyReachLinkedIn outreach
- GoHighLevelCRM & follow-up
Cheap InboxesEmail setup
GmailEmail
Microsoft OutlookEmail
04
Connect systems
Move data between tools with clear ownership.
- SupabaseData
- n8nAutomation
DeeplineGTM systems- AnthropicAI
- OpenAIAI
GeminiAI
05
Measure & improve
See what attracts visitors and creates pipeline.
- Google Analytics 4Analytics
- Google Data Studio / Looker StudioDashboards
- Google Tag ManagerAnalytics
Google Search ConsoleSearch
AhrefsSEO
SemrushSEO
Meta AdsPaid media
Google AdsPaid media
TikTok AdsPaid media
06
Web, email & schedule
Keep the infrastructure and next step dependable.
CloudflareWeb
GoDaddyDomains
CalendlyScheduling
Showing 45 tools across 6 stages.
06 / NOTES FROM THE WORK
Practical GTM thinking.
Clear, useful, no theater.
Field notes on prospecting, systems and pipeline.
What does a GTM engineer do for B2B growth?
A clear look at the work behind a more repeatable path from target accounts to sales handoff.
Read the field noteA budget-aware lead generation waterfall for B2B
Use existing data first, fill only real gaps, and verify the shortlist before it reaches outreach.
Read the field noteReport leads, replies and opportunities without blurring them
Define each stage so founders can see what prospecting created—and what still needs a sales conversation.
Read the field note
THE PERSON BEHIND THE PIPELINE
Jonathan de BelenFilipino. Based in Vietnam.
07 / GOOD SYSTEMS NEED A HUMAN
Filipino roots.
Global perspective.
I started in web development in 2006, moved through SEO and digital marketing, then led business intelligence and marketing teams. Since 2026, I’ve brought that range into hands-on GTM engineering.
20+ years in digital technology · 14+ years in SEO and digital marketing · 5+ years in BI leadership. GTM Engineer since 2026.
MY FOCUSB2B growth & high-value offers
WAYS TO WORKFractional · Retainers · Projects · Handover
08 / FIND YOUR FIT
Flexible ways to work.
A clear path to ownership.
Fractional
GTM engineer.
Hands-on ownership of prospecting, outbound and reporting as a connected part of your team.
Discuss embedded supportConsulting
retainer.
Focused expertise to improve a workflow, campaign, marketing setup or business intelligence.
Explore a retainerOne focused
project.
A dashboard, SEO audit, website improvement or automation with a clear scope and finish line.
Talk through a projectBuild, Operate,
Transfer.
I set up your system, run it with your team, then hand over the documented workflows and know-how.
See the handover approachAvailable now. Open to employee and contractor agreements, fractional support and the right full-time remote role.
09 / A FEW GOOD QUESTIONS
Before we
get started.
Clear expectations make better working relationships.
Ask me anythingAre you a GTM engineer from the Philippines?
Yes. I’m Jonathan de Belen, a Filipino GTM engineer based in Vietnam. I’m available to work remotely with founders and marketing teams in the US, UK, Europe and Southeast Asia, and can work through embedded support, consulting retainers, projects or an employee arrangement.
What does embedded GTM support include?
Depending on your priorities, embedded lead generation can include target-account research, contact enrichment and verification, relevant outbound campaigns, interested-reply handoffs, automation and reporting. We agree on the scope and responsibilities before starting.
How do you keep lead generation affordable?
Affordable lead gen starts with clear targeting and a focused scope. I use your existing tools where they fit, enrich selectively, and connect repetitive steps so your budget goes toward useful work. Tool costs and the level of ongoing support are discussed together.
What should I look for in a cheap GTM engineer?
Look at the full picture: the work included, contact-data quality, workflow ownership, reporting and software costs. An affordable GTM engineer should be able to explain how the setup supports your sales process. I build engagements around those practical details, with pricing agreed after we discuss your needs.
Can I hire you for Filipino lead gen support?
Yes. I offer Filipino lead gen expertise with remote delivery from Vietnam. My focus is B2B companies selling high-value products or services, while I’m also open to B2C projects where the fit is right. Working hours and team overlap are agreed for each engagement.
Can you help beyond outbound?
Yes. I also build BI dashboards, audit SEO, improve websites and support digital marketing. I connect those areas to the bigger picture: attracting the right people, understanding what they do and giving your team a clearer path to revenue.
What does Built, Operate, Transfer mean?
I build and document your GTM workflows in your accounts, operate them with your team until the process is stable, then transfer the playbooks, training and ownership to your people.
Do you serve companies in the Philippines?
Yes. I’m a Filipino GTM engineer based in Vietnam and support teams in the Philippines and across global markets remotely.
10 / YOUR NEXT MOVE
Let’s make
good things
happen.
Tell me what you sell and what’s holding back growth.
Available now · 8:00 AM–9:00 PM Vietnam time (UTC+7)
Include your website and a short note about what you need when booking.