GTM AUTOMATION AND PIPELINE REPORTING · REMOTE FROM VIETNAM
GTM automation and reporting your team can act on.
I’m Jonathan de Belen, a Filipino GTM engineer based in Vietnam. I connect the repetitive steps in prospecting and outbound, then build clearer reporting so founders and marketing leaders can see what is happening across the pipeline.
Jonathan de BelenFilipino GTM Engineer · Based in Vietnam · UTC+720+ years in digital technology · 14+ years in SEO and digital marketing · 5+ years in BI leadership. GTM Engineer since 2026.LinkedIn ↗A CLEAR ANSWER
GTM automation and pipeline reporting: what it means
GTM automation connects repeatable tasks across prospecting, data, outreach and CRM. Pipeline reporting makes those steps visible, while keeping marketing activity, interested leads and sales outcomes distinct.
01 / HOW I HELP
Automate the handoffs, not the judgment
Automation is most useful when it removes repetitive data movement and makes the next action clearer. I map the workflow first, then connect the tools your team already uses where the process is stable.
- Move selected prospect data between tools
- Create consistent CRM updates and follow-up tasks
- Route interested replies to the right person
- Add human review where data quality or message judgment matters
02 / HOW I HELP
Make reporting definitions clear
A dashboard is only reliable when the team agrees what its metrics mean. I help clarify event tracking, lead stages, source data and reporting ownership so activity does not get mistaken for pipeline or revenue.
- Google Analytics 4, Google Tag Manager and Search Console setup review
- Looker Studio dashboards for marketing and business reporting
- Campaign and SEO reporting, with assumptions stated clearly
- Useful views of leads, handoffs and opportunity progress when source data supports them
03 / HOW I HELP
Improve the system over time
After launch, we check whether data is arriving as expected, where handoffs stall and which steps deserve attention. The aim is dependable information for a better decision—not a dashboard full of metrics no one uses.
- Document sources, definitions and known data gaps
- Check workflow failures and data quality
- Use results to prioritize the next improvement
A FEW PRACTICAL ANSWERS
Questions founders ask.
Which GTM tools can you connect?
I work with tools including n8n, Supabase, Apollo, LinkedIn Sales Navigator, PlusVibe, HeyReach, GoHighLevel, Google Analytics 4, Google Tag Manager and Looker Studio. The right setup depends on your existing systems.
Can you build a BI or marketing dashboard?
Yes. I can scope Looker Studio dashboards and supporting tracking or data improvements for marketing and business intelligence. We first identify the data sources, metric definitions and decisions the dashboard needs to support.
Can automation improve sales pipeline reporting?
It can make handoffs and activity more consistent, and improve visibility when source data is available. It cannot repair an unclear sales process or replace accurate CRM updates, so definitions and ownership come first.
Can you also help with SEO and websites?
Yes. I take on SEO audits, website improvements and broader digital marketing projects. For site SEO, I focus on technical discoverability, clear page intent, useful content and measurement.
AVAILABLE NOW · 8:00 AM–9:00 PM VIETNAM TIME
Tell me what you’re building.
Share your company, the pipeline or reporting problem, your current tools and the kind of support you need. I’ll reply to discuss fit and a useful next step.